Title: Monetize Mobile Apps with Analytics (August 4th at 11:30 EDT)
Description: In this 60 minute webinar, we will take a live WP7 app and use real-world analytics to illustrate:
- The impact of try/buy scenarios on paid apps
- The relationship between free and paid versions of an app
- Strategies for ad-driven app design that consider page location, first time, occasional, and power user patterns, cultural trends, and other demographics including carrier and model profiling.
Preparation: NONE required. However, attendees are likely to get more from the presentation if they have already:
• Installed and are familiar with the Microsoft Windows Phone 7 development tools
• Installed and have some familiarity with PreEmptive Solutions Runtime Intelligence
• Installed and navigated around the free SKU of the sample application that will be referenced in the presentation. The free app is Yoga-pedia.